Released on = March 31, 2006, 1:00 am

Press Release Author = Harvey Roll

Industry = Management

Press Release Summary = @1 Limited has launched Thankspoints.com. A key advantage of
this new online rewards system is the capacity for companies to set up a scheme
instantaneously from scratch. The Thankspoints.com concept and design approach
focuses attention on the quality of the rewards and the service. It embodies the
principle of "product as hero".

Press Release Body = Companies can use Thankspoints.com for rewarding and
recognising customer loyalty, one-off promotions, incentives and staff motivation.

A crucial differentiating feature is the quality, variety and originality of the
rewards on offer. The buying and procurement team is lead by @1 Director, Di
Overton. She is an Internet Decade Top 100 Award winner for her work on
wheredidyoubuythat.com - the global designer-lifestyle online store founded in 1999
and still going strong.

"I find that many businesses consistently underestimate the sophistication and
desire for style and quality of so-called 'Joe and Jane Public'. Surprisingly often
this comes from their Marketing people, who ought to know better," says Di.

"Most people today are not motivated out of their skin by being offered 15% off a
meal for four at a so-so chain restaurant on the edge of an out-of-town shopping
centre. We try to make Thankspoints.com deliver a large range of top quality rewards
to appeal to all tastes. A wide choice of top brands, like Bose, iPod, Tag Heuer and
many more, will get them going."

"The secret is to give members rewards that really appeal. The formula is simple -
they should be the things that people have always wanted but can't always quite
justify buying for themselves. The key to achieving a motivating response is that
the rewards should recognise and celebrate the value of whatever the member of the
rewards scheme has to do to earn them. Quality does that."

Thankspoints.com will give companies rapid in-and-out access to test their rewards
concept before roll-out. Campaigns can be short term to motivate a team to achieve a
fast-turnaround in a struggling sector. Or run for years building long term customer
and staff loyalty. Rewards are constantly refreshed and the latest must-haves are
added promptly to enthuse the early-adopters. Clients can also choose to have their
logo added to their scheme or opt for the "vanilla" version.
Set up is free and monthly service costs are minimal.

Thankspoints.com clients get live, real-time reporting available round the clock.
That rapid feedback enables constant fine tuning and monitoring, and neatly
satisfies the axiom "You can't manage what you can't measure." There is a fully
working demonstration online at www.thankspoints.com where potential clients can
preview every aspect of a typical scheme.

The new scheme also provides great operational simplicity with online payment by
credit card or invoice account. Clients buy Thanks Points to then award how they
choose.

@1 Managing Director, Harvey Roll, added,"Thankspoints.com could only be viable at
this point in history. Internet, particularly broadband, penetration is such that an
entirely online solution is now realistic. Loyalty and reward programmes used to
require expensive printed catalogues, updates, monthly statements, membership packs
and the like; adding huge cost to providing such a scheme. Now Thankspoints.com
removes the barrier to entry for many more companies and slashes operational costs."
###


About @1

@1 Limited was founded in 1986 and in its Twentieth Year provides services in a
continuum of e-Commerce, Integrated Marketing, and Customer and Staff Loyalty,
Reward and Incentive Schemes.

Major clients include Baxi Potterton, ICI Paints, Georgia Pacific/Lotus, BAE
Systems, sage, AdTrader, Bedsearcher.co.uk and The White T-shirt Co.

@1 operates from head office, studios, internet and contact center The Big Yellow
Building, Team Valley, Gateshead, Tyne & Wear and has a secure warehouse,
procurement and fulfillment centre also located in Team Valley.

Sister company, award-winning www.wheredidyoubuythat.com operates from within the
same organization and facilities.


Contacts:

All available for interview.

Di Overton, Director - doverton@at1.uk.com

Details of The Internet Decade Award are at:
http://www.e-consultancy.com/internetdecade/o/

Geoff Phillips, Director - gphillips@at1.uk.com

Harvey Roll FIDM, Managing Director - hroll@at1.uk.com

Kim Hopper, PR - khopper@at1.uk.com


Hi-resolution images of the thankspoints.com website, example rewards, people and
facilities are available online or on CD on request - please contact Kim Hopper on
0191 497 3700 or by e-mail.






Web Site = http://www.thankspoints.com

Contact Details = Company Contact Details:

@1 Limited
The Big Yellow Building
Princes Park, Princesway
Team Valley, Gateshead
Tyne and Wear
NE11 0NF UK
t: +44 (0)191 497 3700
f: +44 (0)191 482 3444
e: info@at1.uk.com

Websites:
w: www.thankspoints.com
w: www.wheredidyoubuythat.com
w: www.at1.uk.com